WILL CHERRY is a director, designer, and technologist specializing in the combination of hemorrhaging-edge technology with story-driven interaction design. His career creating 360 and realtime VR/AR experiences for companies like Samsung, AT&T, Apple, and more stem from a love of human-centered immersive design principles. A Swiss-army-knife of a person, his technical skillset spans AAA game and film production disciplines to drive creative solutions for any medium.

His unending passion: using technology to both create art and improve the human condition through experience - be it digital, physical, or the juxtaposition of the two.